THE GROWTH OF ETHICAL INVESTING: MARRYING MONEY WITH MORALS

The Growth of Ethical Investing: Marrying Money with Morals

The Growth of Ethical Investing: Marrying Money with Morals

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Values-based investing is transforming modern finance, allowing individuals to achieve financial goals while supporting good causes. From renewable energy funds to companies championing diversity, value-driven portfolios combine profits with principles. Those who invest no longer have to sacrifice returns for their values – the rise of ESG (Environmental, Social, and Governance) criteria has made it achievable to merge impact with income, backing companies that prioritise sustainability, fairness, and transparency.

What’s behind this change? More individuals are recognising the power of their money to influence change. Sustainable investment vehicles now extend across many fields, including green technology, medical advancements, and learning programs. Investment services including Nutmeg and Wealthify even provide ready-made ESG investment options, making responsible portfolios available to novices. These funds have also performed competitively, demonstrating that ethical personal financial choices yield great results.

The growth of values-based portfolios is encouraging companies to adopt sustainable practices, knowing it impacts their ability to attract investors. As a result, businesses are increasingly open about their practices, creating a mutual benefit for people and the planet. Sustainable finance is no longer just for the few; it’s a significant shift in financial planning, demonstrating the synergy between income and impact.

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